This project is a visual identity proposal for the company OpenKnowledge, a strategy consulting firm that supports organizations through their digital transformation journey. The company defines itself as a group of heterogeneous and eclectic experts and it’s main characteristic is the intermingling of methods and competences of his employee. The project’s brief was to develop a visual identity which would reflect the company’s transformative and heterogeneous nature.

To highlight the company’s versatility, I translated all company’s keywords into shape based on the (given) logo sign, and used all these shapes to create a pattern which is the core element of the identity. The pattern is designed in order to be used in many variations, in this way the concept of transformation is central in the visual identity.